Competitor Price Tracking & Dynamic Pricing Software
We help businesses understand their competitors, and use price to improve sales performance
Price Optimization for Every Channel
Competitor Price Tracking and Dynamic Pricing can be connected to all of your sales channels.
Competitor price tracking and price optimisation designed for Shopify users. Add the App to automatically sync with BlackCurve.
Automated competitor discovery and pricing intelligence from Google Shopping module. Get higher placement in product searches today.
Competitor price monitoring and dynamic pricing designed for Magento (Adobe Commerce) users. Connect automatically via our plugin.
How BlackCurve Pricing Software Works
Track your competitors with Google Shopping Price Monitoring
See where your prices stand against your competitors, and monitor your position in the market.
Beat your competition with Dynamic Pricing Technology
Dynamically price your entire inventory automatically to improve sales.
Integrate your data your way
Multiple data integration options available including Google Drive, Google Spreadsheets, Google Content API, Google Ads API, manually via .csv, or connect directly via Shopify App, Magento App, BigCommerce App or via our API.
Frequently Asked Questions
How to track competitor pricing?
Price tracking tools, such as BlackCurve, are commonly adopted where an online retailer has hundreds and even thousands of products. Price tracking tools will automatically find competitor matches for your products on the web, as well as automatically collect competitor prices each and every day, in order to provide competitor pricing insights.
What are the benefits of competitor price monitoring?
Online shopping makes it easy for consumers to do their pricing research. If a retailer is significantly more expensive than the market, consumers will be more likely to shop elsewhere. Conversely, if a retailer is too cheap, this can also cause consumers to shop elsewhere, as it encourages fear that something is wrong with the product or the retailer itself. If a product that is too cheap relative to competitors does sell, it is likely a higher price for the product could have been achieved, meaning revenue has been given away unnecessarily. Therefore, competitor price monitoring is important to not miss out on sales as well in order to maximise revenue in every transaction.
What is eCommerce pricing intelligence?
It involves using data sets in order to make pricing decisions. The most common data set used to make pricing decisions is competitor prices, but increasingly historical sales performance, stock levels, as well as marketing performance data are used. Pricing Intelligence is typically done via a pricing tool, such as BlackCurve, that presents pricing insights in a dashboard and report-based form.
What is competitor price analysis?
Competitor price analysis is defined as the identification of relevant competitors selling the same or an equivalent product, the subsequent collection of the price displayed to the public by the identified competitors, followed by the analysis of your own relative price position against the collected prices in order to determine whether your own price should be changed.
What is an ePricing strategy?
An e pricing strategy sets the objective of pricing decisions for an eCommerce company and how price changes will be implemented. It is typically set once the business objectives are known. For example, if the business objective is to grow market share, it is likely the pricing strategy will ensure prices are typically held at a lower market position, and that tools are in place to automatically maintain this price position. Conversely, if the business objective is to increase profits, it is likely the pricing strategy will be more intelligent, ensuring it not only considers competitor price position, but also takes into account product performance.
How to track Shopify competitor prices?
Shopify customers can simply add the BlackCurve app via the Shopify App Store. Non-Shopify customers can create a BlackCurve account via the BlackCurve website. After the setup steps have been completed, and BlackCurve has been given access to a product feed, it will automatically mine the web, match competitor products, and collect competitor prices each and every day, presenting the insights to users via a dashboard and report-based form.
How to track Google competitor prices?
Shopify customers can simply add the BlackCurve app via the Shopify App Store. Non-Shopify customers can create a BlackCurve account via the BlackCurve website. After the setup steps have been completed, and BlackCurve has been given access to a product feed, it will automatically mine Google Shopping, match competitor products, and collect competitor prices each and every day, presenting the insights to users via a dashboard and report-based form.
Why is it important to track competitor prices?
It is important to monitor competitor prices so retailers can identify where they’re too cheap relative to the competition, so prices can be increased, to avoid giving away too much revenue in each product sale. Conversely, to identify where a retailer is too expensive relative to the competition, so prices can be reduced, to avoid missing out on selling the product entirely because it is available cheaper elsewhere.
eCommerce Matters Podcast
Mastering Black Friday & Cyber Monday: Ultimate Cheat Sheet & Tips | eCommerce Matters Ep. 057
Winning Pricing Strategy for Black Friday & Cyber Monday | eCommerce Matters Ep. 056
Going Global – International Pricing with BlackCurve | eCommerce Matters Ep. 055
Featured Blog Posts
12 Psychological Pricing Techniques
What is Psychological Pricing Psychological pricing uses the customer’s emotional response to encourage sales. By pricing products strategically, a company…
What is Competitor Pricing?
In this article, we define competitor pricing and introduce the pros and cons of using competitor pricing to make price…
What is Price Elasticity?
Price Elasticity is a measure of the relationship between a change in the quantity demanded of a particular good and…