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For the pricing professional, an excellent New Year resolution would be to read more about the topic to see what more you can learn from fellow professionals and business leaders. 

This guest post was written by Fred Schrader, Search Engine Marketer at MyHub, a leading intranet provider for international brands.

Today’s SMEs and startups have it easy. Thanks to cloud computing, SMEs and startups now have access to powerful apps and online platforms to support their operations.

Ecommerce companies across a number of platforms finally waking up to the realisation that the main driver of their profit is price optimisation. What the most successful retailers are doing is pricing right in the first place and therefore reducing any need to discount. They even have the temerity to put up prices without losing customers.

You've probably worked hard to gain a competitive advantage through various means - cost-cutting, outsourcing, process re-engineering and adopting innovative technologies - to name but a few. 

Cleverboxes is a successful ecommerce company that has been operating for over 10 years.  It has built a large product range and continues to deliver quality customer service.

Surge pricing involves the use of algorithms to automate price increases on products and services in periods of high demand and limited supply and to lower prices when demand is weak.

What's almost the first thing you say to your prospect when you walk through their door?  If it's something like "the price will be xyz " then you might as well turn around and walk (or run) straight out again.