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Change can be difficult; sometimes it's much easier to carry on as we are and not try to rock the boat.  However, when it comes to pricing it's not a good idea to stick with the same old, same old (or, indeed, to bury your head in the sand). 

A revolution has happened recently in the travel world and it started when A.I (artificial intelligence) slowly began to infiltrate the industry – and things are continuing to change at a heady pace.

We are delighted to announce that 2018 is about to get a whole lot busier! We have just closed a £500,000 seed round, led by Mercia Fund Managers, alongside Nick Kingsbury, a software entrepreneur and investor.

Pricing fit's extremely rare for a company to be able to please all of their customers all of the time, however good they think they and their products are  - and when it comes to pricing there are times when you are inevitably going to have to raise your prices, which probably won't be universally popular, either with your customers or even internally within your organisation. 

Pricing can be an emotive issue and you will almost certainly encounter some resistance whatever pricing strategy you choose.

Our shopping culture has certainly changed in the last decade and practically everyone in retail seems to be slashing their prices constantly.  Discounts are all around us, and, as consumers, we’ve started to be conditioned to not make a purchase unless we’re getting a great deal.