Blog

Price management and optimisation company, BlackCurve, has strengthened its leadership team with the appointment of software entrepreneur Martin Fincham as Chairman and Chee Wong, the former COO of Shazam, as Technical Advisor.

Since raising the seed round, BlackCurve has continued to bolster its team, expand its client base and make strong progress building out its product, including key integrations with BigCommerce, Magento and Shopify.

No matter what product or service you sell, the price you charge your customers or clients will have a direct impact on the success of your business.

A truly effective pricing strategy should:

• Communicate your value
• Position you in the market
• Reinforce your revenue strategy
• Allow you to invest in continuing innovation

In our latest pricing video, Philip Huthwaite shares why pricing automation is becoming more common in businesses, what tools to use and how companies can automate their pricing operations.