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Price optimisation is the process of finding that pricing sweet spot, or maximising price against the customers willingness to pay.  Companies up and down the supply chain, both in B2B and B2C settings, rightly dedicate a massive amount of time towards price optimisation to ensure that their products will sell quickly at the right price while still making a decent profit.

The fastest and most effective way for a company to realise its maximum profitability is to get its pricing right. The right price can boost profits far quicker than increasing sales volume; the wrong price can shrink profits just as quickly.

To be a successful Ecommerce retailer you need to pay close attention to your pricing strategy/pricing strategies. 

On Wednesday, Philip Huthwaite BlackCurve CEO and Co-Founder, participated in a Twitter chat to discuss the "Importance of Price Optimisation" with members of the pricing community.

Configure Price Quote (CPQ) software brings together three critical elements of the sales cycle. It can be applicable in B2C sale interactions, but is more commonly adopted in B2B situations.

Want to change your prices in real time to adjust to market conditions?  Want to keep up with your competitors at all times?  Well, dynamic pricing might be the answer you are looking for.

For distributors, the biggest challenge is running your business on low operating profit margins.

In its most basic form, distribution is all about the "spread," or profit margin, between what you bought the product for and what you sold it for. The bigger the spread, the bigger the profits.

Are your concerns about whether you've got your pricing right keeping you awake at night?

None of us are perfect and we all make mistakes - come on, even you!!  Well, some mistakes can be quickly mended but other mistakes cost us money and when it's your livelihood that's a very serious matter.

Sales are the single most important activity in which a business can engage. They allow companies to hire people, buy equipment, and manufacture products or deliver services. Without sales, there is no future for any business.