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In the ever-evolving landscape of Black Friday and Cyber Monday (BFCM) pricing strategies, our ten-part series has been a guiding light, offering a diverse range of techniques to help retailers seize the opportunities presented by these massive shopping events. From honing your pricing tools and assessing your market positioning to mastering the intricacies of Google Shopping, competitor metrics, dynamic pricing, and the art of simplifying prices, we've covered an array of strategies designed to prepare you for BFCM.

Now, in Part 8 of our series, we delve into an often-overlooked yet highly impactful strategy that can transform your BFCM performance. It's a pricing tactic that aligns with your Google Shopping strategy, enhances search relevance, and tackles one of the major causes of cart abandonment: offering free shipping.

Welcome back to our ten-part series on getting your pricing right for Black Friday and Cyber Monday (BFCM). In the previous six articles, we've explored a wide range of pricing strategies and techniques, from enhancing Google Shopping visibility to leveraging the power of dynamic pricing. Today, in Article 7, we're about to cover a simple pricing technique, that is easy to setup and test, yet could be extremely powerful in improving your conversion rates during this promotional season and beyond.

Welcome back to our comprehensive ten-part series on Black Friday and Cyber Monday (BFCM) pricing strategies.

As Black Friday and Cyber Monday (BFCM) approach, businesses are preparing for one of the most significant shopping events of the year. In the previous parts of our ten-part series, we've explored the tools required for pricing success, the importance of getting your market position stable and correct before heading into BFCM, how to improve Google Shopping visibility, and the metrics guiding your competitor-led pricing decisions. Now, in Part 5, we're about to dive into an approach that uses your competitor price position to optimise your Google Ads Cost Per Acquisition (CPA) during BFCM. With Adwisely reporting a 2x-5x spike in CPA during this promotion period, anything you can do to make your money work harder will mitigate against the spike, and ensure you come out on top, and spend where it will make the greatest benefit to your business.

Introduction

Pricing is a core component of an eCommerce business day to day operation. It is often one of the main things a consumer considers when deciding to make a purchase and therefore plays a critical role in determining a company's success.

Introduction

As Black Friday and Cyber Monday (BFCM) approach, businesses around the world are gearing up for one of the most significant shopping events of the year. While there are many aspects to consider in preparing for BFCM, one of the most critical steps is crafting a successful pricing strategy.

Welcome back to our comprehensive ten-part series on Black Friday and Cyber Monday (BFCM) pricing strategies. In our previous articles (Part 1 and Part 2), we discussed the tooling required to set yourself up for pricing successes, and emphasised the importance of assessing your market position to give you a solid foundation for price optimisation. Today, in the third instalment of our series, we delve into a crucial aspect of BFCM success: improving product visibility on Google Shopping. If shoppers cannot find you over the promotional period, they cannot buy from you, meaning all your efforts in every part of your business will be wasted.

Welcome back to the second part of our comprehensive ten-part series on Black Friday and Cyber Monday (BFCM) pricing strategies. As a quick reminder, in part one, we emphasised the critical role that pricing plays during BFCM and recommended setting up a BlackCurve account to significantly enhance your ability to optimise your pricing strategy for these pivotal shopping events. Setting up an account will allow you to follow along with our recommendations at ease, and take the stress away from knowing if your pricing is in the right shape for BFCM.

High streets might be iconic, but there's no denying online shopping has taken a front seat in recent years. E-commerce sales have soared, making the digital space both an opportunity and a challenge for businesses.

With so many online stores popping up, it's become essential to effectively manage and strategise for one's e-commerce venture. How do you differentiate your business from the rest? How do you ensure your customers have a smooth shopping experience? How do you drive conversions?

E-commerce management is the answer.

Navigating the digital marketplace is no simple feat, especially when you're faced with the challenge of setting up an eCommerce website. How much is this going to set you back? Are there any hidden costs lurking around the corner? Can you really afford to go for the ‘all-inclusive’ plan?