Quite often in our conversations with companies who are looking to improve their pricing operation, we hear this statement.
“We already use Excel to manage our pricing”.
Which sounds okay but it's not the best way to use pricing to grow profits.
Sure, Excel is a useful tool but it will not tease out those profit margin gains.
Plus Excel pricing will not seamlessly generate pricing recommendations to help you achieve profitability across your entire product range.
Nor would it be secure against human errors, which will put your entire pricing operation in jeopardy.