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You’re always going to find buyers who are purely hung up on price, but if you can identify a marketplace or customer segment that is known for being innovative and early product adopters, then this is where you should focus your efforts especially if you’re new or upcoming business.

Introduction

There are many factors that affect profitability. Basic economic principles dictate that it can be changed through the degree of competition, the level of demand, the state of the economy, increased costs, even the success of a marketing campaign to name a few. However, what about the silent killer that is perhaps harder to spot? The silent killer is not focusing on the right opportunities, and there are a number of signs to look out for.