Introduction to Configure Price Quote (CPQ) Software

The worst of the economic downturn is now behind us but many businesses remain under significant economic pressure. Companies have slashed their budgets and reduced their staff but this often means sales teams are required to sell more with fewer resources. Meanwhile, shifts in buyer behaviour have lengthened sales cycles. Basically, things are still tough out there.

It's an unfortunate fact of life that almost every business will be leaking profits through their pricing execution. Of course, there are small leaks and then there are the floods – but in most cases management is unaware of these leaks because they lack the awareness and visibility to spot where the price leakage occurs.

• Are your customers suffering from price tag shock?

• Is price sensitivity hurting your sales?

• Are your customers rejecting your product or service?

• Do you know why this is happening?

• Do you really know your niche and your customers? 

However great your product, if it's not selling there's likely to be an issue with price sensitivity - and if any or all of the questions above are familiar to you or your business you might need to reflect long and hard on this thorny issue– and how you can more easily convince your customers to part with their cash.

There is one thing that can literally make or break your business and which most entrepreneurs never even think about properly – that is Pricing and Pricing Strategy.